Brand Licensing
To extend the application and social impact of the Taitung Expo brand identity, the Taitung County Government has launched the Brand Trademark Licensing Program, establishing a clear and open collaboration mechanism. Brands, manufacturers, distributors, enterprises, and creators are invited to participate, transforming Taitung's aesthetics, culture, and sustainability values into everyday products, services, and experiences.
Through authorized use of the Expo’s core identity elements — including the logo, logotype, supporting graphics, and designated colors —partners can develop distinctive, story-driven products and collaborations that reflect their own brand identity.
In this way, the spirit of the Expo continues beyond the exhibition period — entering the market, daily life, and wider public awareness.
For detailed licensing procedures and design principles, please refer to the “2026 Taitung Expo Brand Trademark Licensing Procedures” and the “2026 Taitung Expo Brand Manual.”
Brand Licensing Products & Pop-up Store Launch Press Conference
Date: May 8 (Fri) 14:30−15:30
Hello Taiwan Plaza, Zone D, Restricted Area, Terminal 2, Taoyuan International Airport
Taitung Expo Main Venue Shop
Date: July 3 (Fri) – August 20 (Thu) 9:00-18:00
Venue: Taitung County Stadium (No.124, Guilin N. Rd., Taitung City, Taitung County)
Pop-up Events Outside Taitung
2026 Taitung Expo:
SLOW FOR LIFE Pop-up Store

【Taoyuan International Airport】
Date: May 8 (Fri) – May 31 (Sun)
Venue: TAIWAN DUTY FREE, Zone D, Restricted Area, Terminal 2, Taoyuan International Airport

【Taipei Metro】
Date: June 9 (Tue) – June 14 (Sun) 11:00-19:00
Venue: Plaza in front of the Tourist Information Center, B1F, Ximen Station, Taipei Metro (near Exit 5)
Product Section
HUDSON'S
HUDSON'S
Chun Feng Fruit Garden
Chun Feng Fruit Garden
Qiu Niang Man Man
Qiu Niang Man Man
Miyi Tea
Miyi Tea
Chasing Coffee
Chasing Coffee
LIAN’S NATURAL TEA ESTATE
LIAN’S NATURAL TEA ESTATE
BUO-YA TEA COMPANY
BUO-YA TEA COMPANY
YI-PIN TEA GARDEN
YI-PIN TEA GARDEN
Aunt Aijiao’s Tea Garden
Aunt Aijiao’s Tea Garden